食色性也

AdSense公司对个人的支票托收方法

通常来说，Google AdSense的支付方式有支票和西联两种，支票支付的话，可以在银行使用支票托收方式收取美元，具体方法参见这里。不过在中国使用支票托收有时会出现一些特殊的情况。

　　例如，在深圳的一些银行，例如工行和中行，可以直接托收该支票，但是在招行托收的话，银行会要用户提供劳务合同等凭证才能托收，因为这是公司对个人的支票，国家有一些规定，对于Google AdSense用户来说，这个劳务合同从哪里找呢？

　　其实很简单，打开这个网址，将其内容打印出来，然后再后面签名，将打印件交给银行即可，这就是银行需要用户提供的劳务合同等凭证。

　　此方法在深圳招行测试可行，如果大家托收AdSense支票也越到类似问题，可以按照这个方法试试。

adsense单价的影响机制，如何提高单价-转载

技术贴：adsense单价的影响机制
影响google广告单价的幕后英雄是 Smart Price 机制, 顾名思义是GG为平衡广告发布者的利益设置的价格平衡系统, 目前可以知道的是
1. Smart Price 会影响整个帐户, 而不是单个通道
2. Smart Price 的活动周期以周为单位
3. Smart Price 的活动周期以月为单位Smart Price 的目的就是为了广告发布商(AdWords) 平衡价格, 简单地说如果来自一个Adsense帐户的引导没有最终为广告发布商带来效益, 在下一个 Smart Price的活动周期单价就会下降, GG有自己的和已经给广告发布商的分别评价系统.
Smart Price 即为保护广告发布商的利益, 其实也为GG自己考虑, 它需要真正能为广告发布商带来效益才是其广告计划的发展根本 (请多体会这句).
一个坏的通道, 会影响整个帐户
在网页投放广告方面, 因为 Smart Price, 如果着眼于颜色一体, 浏览者的误点击, 或者浏览者无意点击等等, 这样的点击不会为广告发布商带来任何效益, 所以不久会影响帐户的 Smart Price, 从而影响整个帐户. 这就象左派武功一样, 虽然短时间内很见效, 但长远考虑就不及正宗武功那样深厚了.
到后来, 别人0.5点击率的单价会远高于你1.5-2.0(或者更高)点击率的单价, 而你的点击率再回到0.5的时候, 你的价格已经惨不忍睹, 就象黄河水一样, 河堤会越来越高.
所以关键还是建设好网页的内容, 上面有浏览者真正需要的资料, 而广告的放置我们可以看看国外许多真正的大网站, 一般是独立的, 鲜明的, 相关的形式出现,让浏览者能选择其真正感兴趣的内容, 从而产生真正的价值这些大网站不是不知道各种技巧, 但其实只有这样才是真正的广告投放之道.

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Google Adsense Smart Price运作机制 英文原版:
One poorly converting site can “smart price” an entire AdSense account
Google has said very little publicly about Smart Pricing secret sauce which results in some publishers earning more money for a click while others earn less (and yes, the advertiser will also pay less accordingly).
Here is the basis of how smart pricing works:
Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click. So if our data shows that a click from a content page is less likely to turn into actionable business results – such as online sales, registrations, phone calls, or newsletter signups – we reduce the price you pay for that click. And this often used example explains how this works more precisely.
As an example of smart pricing, consider two websites, each related to digital photography. The first page features digital camera reviews, while the second offers photography tips. Clicks from the page of photography tips might be charged less, because they are expected to convert into sales less frequently, resulting in lower value for advertisers. Google data determines that clicks from the digital camera reviews convert better, so clicks from this page are not discounted. And since very little is publicly disclosed to publishers about how smart pricing specifically works, there are many questions surrounding it. However, while AdSense was attempting to get a publisher back from YPN, one support team member disclosed more details than perhaps he or she should have.
Here is what that team member disclosed, as well as other tidbits already known about smart pricing.
Smart pricing affects an entire account. It is not on a per page or per site basis.
One poorly converting site can result in smart pricing impacting an entire account, even sites completely unrelated to the poorly converting one. Smart pricing is evaluated each week. So removing ads from sites you suspect are converting poorly could result in seeing an adjustment to a higher smart pricing percent in as little as a week.
Smart pricing is tracked with a 30 day cookie, so you could be rewarded for new conversions that saw the initial click from your site up to 29 days earlier. Image ads are also affected by smart pricing.
With smart pricing, an advertiser could end up paying less than their minimum bid, which would theoretically include the minimum bid price available, meaning publishers earn less for even the minimum valued clicks.
Conversions for smart pricing publisher accounts are tracked by those advertisers who have opted into AdWords Conversion Tracking.
This raises the question about whether publishers should be removing AdSense from sites they suspect are converting poorly, in order to increase their smart pricing percentage. The loss of revenue could be more than made up with higher smart pricing across the rest of the account. But publishers do not have access to any of the data that would be used to determine which sites (if any) are converting better than others.
It would also be hard to tell this from AdSense stats – even using channels to differentiate sites because one site with a low CPM could actually be converting the highest, but is simply in a lower earning niche. But a publisher could mistaken a low CPM for also being poorly converting and remove those ads… which could result in even smart pricing reducing overall per click earnings even more.
Other things can also affect day to day earnings that have absolutely nothing to do with smart pricing. This means it is extremely hard to track without information AdSense is unwilling to disclose about each account.
This kind of unknown situation makes it very tempting for publishers to want a second AdSense account, especially for publishers that have quality sites as well as “less than quality” sites. While second accounts are hard to get, I bet there are publishers who will be working on getting a new company name for this purpose.
How do you plan on using this information? Removing AdSense – or swapping it for YPN instead – and wait a week or two and see if there seems to be an increase in CPM? Wait and see what others do?

Google 广告管理系统-Ad manager 使用

Google Ad Manager 广告系统截图

Google Ad Manager 广告系统介绍

Google 广告管理系统是一种在线托管型广告管理解决方案，它可以帮助网站更好的销售广告资源，一旦有具体的广告订单需要投放时，它可以帮助您排期和投放到具体的广告位，最后提供关于这个广告的详细的报表。通过这个系统，我们希望为发布商带来以下三个方面的价值（对于以下每一点，我们在日后都会通过一个系列的文章来介绍）：

• 通过这个系统，发布商可以一站式管理旗下网站的所有广告位，目前系统支持互联网上大部分的广告形式（文字，图片，Flash，和视频），可以自定义广告大小
• 系统按照一个商业网站在真实世界中从广告销售到最后投放的流程，来定义了一套系统化的流程，提高整个过程（可能涉及到跨部门合作）的效率
• 系统集成了一系列的技术手段，帮助网站提高营销的水平，如按照地理位置（如北京，上海）投放广告 （另外，我们的工程师还在根据本地需求，持续加入新的功能）

在了解了 Google 广告管理系统的基本功能之后，大家可能会问我的网站是否适合使用这个系统呢？考虑到这套系统主要是帮助网站更好的销售广告资源，提高广告上下线的效率，我们认为Google 广告管理系统可以最大程度的帮助以下发布商：

• 网站具备一定的规模，在业内属于行业领先水平，具备高质量的内容和流量
• 网站具备可以销售的广告资源或联盟广告资源
• 网站具备广告销售人员，或计划未来向广告客户直接销售广告资源

因为拥有一个 Google AdSense 账户是登录Google 广告管理系统的前提条件。如果您已经拥有 AdSense 账户，现在就可以登录Google 中文广告管理系统。如果您还没有 AdSense 账户，您可以在线提交申请。

Google Ad Manager 广告系统使用帮助

- Google 广告管理系统帮助中心，其中按主题列举了所有关于Google 广告管理系统的信息
- Google 广告管理系统使用入门指南 （PDF文档）